Coffee Story

Welcome to TRUNG THE COFFEE HOUSE

Everyone should take a break from the hectic pace of daily life to relax, take a deep breath, and savor a flavor that is both comforting and uplifting. Trung The Coffee House, where each cup of coffee, pastry, and floral tea mix has its own unique story and genuine value, was established to bring that moment to life.

With 23 locations in Hanoi Old Quarter and 5 in Hoi An Ancient Town, we are pleased to be a reliable destination for thousands of people every day, from ardent coffee enthusiasts and flavor explorers to those just looking for a quiet respite from routine and work.

💎 REAL QUALITY – REAL VALUE – REAL EXPERIENCE 💎

Our diverse menu is crafted to satisfy different tastes and lifestyles:

  • Instant coffee – convenient, aromatic, and full-bodied
  • Roasted coffee – selected from premium farms and roasted with care
  • Tea & floral tea – pure, calming, and naturally fragrant
  • Pastries & dried foods – the perfect companion for every conversation
  • Chocolate & handcrafted specialties – a unique touch to enrich every moment

With a vision of becoming a leading Vietnamese coffee brand in both quality and customer experience, Trung The Coffee House continues to innovate, expand, and elevate our products — bringing the best flavors to every home, every workspace, and every meaningful moment.

Our Core Values

100% Pure

We are committed to using only 100% pure coffee, with no additives, bringing you the most authentic flavor.

Dedicated Service

Customer satisfaction is our top priority. We always listen and improve to serve you better.

High Quality

From ingredient selection to roasting process, every detail is strictly controlled for excellence.

Sustainability

We partner with local farmers, supporting sustainable farming practices and environmental protection.

Passion

Our passion for coffee drives us to continuously innovate and elevate product quality.

Transparency

We are transparent about our origins, production process, and commitments to customers.

Our Journey

2014

The Beginning

Our first store opened in Hanoi with a small scale but full of passion.

2017

Expansion

Opened 5 new branches in central districts and surrounding areas.

2020

Technology Investment

Invested in modern roasting equipment, enhancing quality and production capacity.

2023

Nationwide Presence

A network of 20+ stores nationwide, serving thousands of customers daily.

2025

The Future

Continuing to grow and bring Vietnamese coffee flavors to the world.

Customer Reviews

Happy Customers

Happy Customers

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"Amazing shopping experience with bags full of gifts! The staff was incredibly helpful and friendly."

Friendly Atmosphere

Friendly Atmosphere

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"Perfect destination for friends and family! Great place to shop for authentic Vietnamese coffee products."

Positive Reviews

Positive Reviews

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"The store is nice and the employee is very friendly and well English spoken. Highly recommend to international visitors!"

Modern Store

Modern Store

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"Beautiful store design with elegant atmosphere. Professional and friendly staff made our experience wonderful!"

Come and Experience

Visit a store near you to enjoy authentic coffee flavors